GRO IS TO KNOW WHAT HAPPENS AROUND YOU. BOOK THE SEATS FOR YOUR FAVOURITE EVENTS, CONCERTS, OR EVEN NEAREST FOOD OUTLETS. CHECK OUT THE CURRENT STREAMS AND UPCOMING MOVIES & EVENTS NEAR YOU.
Gro is an application that helps in getting you personalized updates and notifications! Our client wanted to create one exciting experience online. Hailing from a metropolitan city, their major concern was to create an experience where the customers will be able to book prime shows, events all in one place.
Their requirements were simple as they approached Anuyat with the hope that we could turn their imagination into reality. They needed a mobile application for their product, followed by branding, a classy logo, and a style guide.
The colors used for GRO are fresh and are the first three colors of Rainbow. We added orange to the collection to make it brighter! The color palette we selected consists of colors, Violet, Indigo, Blue, and Orange. We added the darker shaded blue to keep the simple scheme and the orange adds the holistic approach that would catch the attention of the viewer.
RGB 67 91 137
RGB 49 152 213
RGB 61 192 209
RGB 244 123 42
Flexibility is a key aspect. We wanted to reflect the meaning of the name in the symbol we were going to design. Combining the client’s direction, and brand identity, we did our research and generated few logo concepts.
FINAL LOGO CONCEPT
After many changes, we finally were able to reflect their requirement through a simplified version of the previous logos. It was one of the creative and sophisticated designs that gave us more freedom as we made progress in our UI designs. This logo had the initial “G” in it as well as was surrounded by the colors we had selected. It also gave the sunshine vibe that the color orange reflected. ‘G’ symbolizes growth and the change that this product was going to create. This logo tried to cover all the elements of Gro.
We used Seravek's regular font for this project. Seravek is a highly functional font. It’s tailored to the demanding needs of information, editorial, and identity design where the twin forces of richness and clarity must co-exist. The resulting letters are unobtrusive, refined, and imbued with a sense of forwarding modernity – essential for a diverse range of work in today’s environment.
Their requirements were simple and minimalistic. They needed the list of food outlets and streaming events where it was viewed at a glance. Provided the location of the customer, we created the mobile application where all of their needs were fulfilled and gave their product a classy and poised look.
As soon as the requirements are understood, relevant experts from team Anuyat can perform a quality job with the utmost focus on security and timeliness. They have a clear vision for both modern UI and UX philosophy.